Privacy Policy

Brewhoo is a sole proprietorship owned and operated by Yateesh Lodha ("Brewhoo", "we", "us"), based in Coimbatore, Tamil Nadu, India. This policy explains how we handle personal information when you visit brew-hoo.com, join our waitlist, use our chat assistant, or (once our store opens) place an order.

We are currently pre-launch: today the site collects waitlist sign-ups and runs basic analytics. The purchase-related sections below describe what will apply once online ordering goes live.

Information we collect

• When you join our waitlist: your email address.
• When you use our chat assistant ("Hoo knows?"): the messages you type are sent to our AI provider, Anthropic, to generate a reply. We also keep an anonymous log of the questions asked (the question text and a timestamp only — no name, email, or IP) so we can review common questions and improve the assistant's answers. Please don't type sensitive personal information into the chat.
• When you make a purchase (once the store is live): your name, email, shipping and billing address, and phone number, collected on our checkout page. Your card details are entered on and processed by our payment provider — we never see or store full card numbers.
• Technical data: standard server/CDN logs (IP address, request metadata) from our host, Netlify, and privacy-friendly, cookieless page analytics.
• In your browser: local storage for essentials like your preferences (and your cart, once the store is live). We use no third-party advertising or cross-site tracking cookies.

How we use it

• To send you the launch updates you asked for (you can unsubscribe anytime).
• To answer your questions through the chat assistant and support requests.
• To process, ship and support your orders, once online ordering is live.
• To keep required accounting, tax and shipping records.
• To keep the site secure and to improve it.

Who we share it with

We do not sell your personal data. We share it only with the service providers that help us run Brewhoo:

• Netlify — website hosting and waitlist form handling
• Plausible — cookieless website analytics
• Anthropic — powering the "Hoo knows?" chat assistant
• Our payment processor and email/shipping partners — once online ordering is live
• Authorities or advisors where we are legally required to

International transfers

Brewhoo operates from India and serves customers in India and the United States, so your data may be processed in India, the United States, or elsewhere by the providers listed above. We rely on those providers' contractual and technical safeguards to protect it.

How long we keep it

We keep waitlist and marketing contacts until you unsubscribe or ask us to delete them. Order and financial records are kept for as long as Indian tax and accounting law requires (generally up to eight years). Chat messages are retained only as needed to operate and improve the assistant.

Your rights

Under India's Digital Personal Data Protection Act, 2023 (and, where they apply, laws such as the EU/UK GDPR), you may ask to access, correct, delete, or export your data, withdraw consent, and unsubscribe at any time. To exercise any of these, email hello@brew-hoo.com and we will respond within the timelines required by law.

Grievance Officer (India DPDP Act)

If you have a complaint about how your data is handled, you may contact our Grievance Officer:

Yateesh Lodha
Brewhoo (Sole Proprietorship)
18, Sarvana Nagar, Kavur, Coimbatore, Tamil Nadu 641030, India
Email: hello@brew-hoo.com

Children

Brewhoo is not directed at children. Cocktail recipes in the Mixology Lab are intended for adults 21+ only.

Governing law

This policy is governed by the laws of India, and any disputes are subject to the jurisdiction of the courts of Coimbatore, Tamil Nadu.

Changes

We may update this policy from time to time; the "last updated" date above shows the current version.

Contact

Questions about your data or this policy? Email hello@brew-hoo.com.